Fights to the Sweeter End
In collaboration with copywriter Hunter Bickel, we developed an ad campaign for Choward's Mints. Our campaign consisted of a series of three print ads, a Tik Tok, and a line of merchandise.
​
When doing our research in the preliminary part of the campaign, we found as we tried the product, the mints took a while to dissolve. We then decided to lean into the candies long lasting feature. The mints were not only able to survive in one's mouth for extended periods, but also become a lifesaver in desperate times. From there we began further developing our big idea: Fights to the Sweeter End.
​
To make the visual material, I used Photoshop, as well as the 3D tools in Illustrator.
Tik Tok
When creating the Tik Tok extension of our campaign, we wanted the video to be funny, as well as not too overproduced.
We have found that Tik Tok advertisements that appear super polished and inorganic do not resonate with audiences. Instead, users enjoy corporate accounts that are laid back and don't take themselves too seriously.
Therefore, we created a video that portrayed a widely understandable occurence paired with clever music in order to catch and sustain a viewer's interest and encourage engagement.
Merchandise
For our last extension, we developed a line of merchandise that allows people to show their love for CHoward's beyond just a mint. The merchandise is a Summer Survival Kit that includes a mint shaped pool float, Choward's wrapper inspired towel, and branded sunscreen.
These kits would be sold online, as well as in beach shacks during spring break busy season in hot spots such as Fort Lauderdale, Panama City Beach, and Daytona Beach.
